This is the internal sell-from playbook for the 3sixty5 team — for Goran to brief Demir, and for Demir to sell. Quote EUR in Bosnia and the EU. The AI layer is what makes us different — that's what you open with. The monthly retainer is the prize.
3sixty5 Marketing Group — an AI-first marketing agency. We run a business's whole marketing under one roof — AI, SEO, ads, content, web — but the AI layer is what makes us different, and that's what you lead with. We're pre-revenue and live; every client we take on is set up and delivered on GoHighLevel (one subaccount per client — our delivery backbone).
Any one of them can open a deal. Internalise them so they come out naturally on a call.
Most agencies sell "posts and ads." We open with AI that does work the same day — an assistant that answers the phone, a chatbot, an AI clone, workflow automation. Concrete, a painkiller, the easiest first "yes." Land it, grow the account from there.
Your home-field advantage. In Europe an inbound voice number goes live in days — one KYC bundle and it's running. (In the US it's a multi-week regulatory process.) When a Bosnian or EU owner asks "how fast?" the honest answer is days — an edge no US-only agency can match in your market.
Pitch what it actually does: the phone assistant books the calendar DURING the call and texts the link to both sides; it speaks 14+ languages and switches mid-call; plus Rally (AI sales-floor teammate) and the Old Leads Defroster (revives a dead list, no ad spend).
Once we're in, we're not just the "AI vendor." We run AI + SEO + paid ads + content + website from one team with a single point of contact. The client fires four vendors and keeps us — that's what turns a small first deal into a Growth or Full-Suite retainer.
Every client lives as a GoHighLevel subaccount. Not a client talking point — it's why we deliver fast and consistently: the AI, the CRM, the automations and the reporting all sit in one system Anssar's side controls.
No fake testimonials, no borrowed logos, no "trusted by," no guarantees we can't keep. Anssar is a PhD environmental engineer and builder — not a licensed PE, and we never claim he is. Ad spend goes straight to the platforms; optional fronting is a flat fee, no interest. Honest is easier to repeat and never blows up later.
You don't lead with "we do marketing" — everybody says that. You lead with the thing nobody else in your market is putting on the table. Show the AI, win the room, then sell the retainer that wraps around it.
These deployments aren't separate products bolted on — they ARE the "AI deployment" slots inside every retainer tier. Foundation = 1 deployment (any one below). Growth = 2 deployments, any combination. Full Suite = the full AI suite (phone + chatbot + clone + automation). Want one without a retainer? Standalone = €2,000–5,500 one-time — a foot in the door, then upgrade them onto a package.
Multilingual by default — the voice agent speaks 14+ languages and switches mid-call; name the client's market language, it answers in it. · Live in days, not weeks (your EU edge) — an inbound voice number goes live in days off a one-time KYC bundle, none of the multi-week US queue. · Done-for-you — after the kickoff there's no work on the client's end; delivery runs on GoHighLevel. · Honest — real systems in production, not slideware; Anssar (PhD engineer) ships the software himself; no fake testimonials, no "trusted by," no guarantees; clean, halal businesses only.
An always-on AI teammate that lives inside the crew's group chat and runs the sales floor like a tireless manager: a live deal-board leaderboard so every rep sees where they stand in real time; daily hype to keep energy up; by-name coaching — calling out wins, nudging whoever's gone quiet, sharing what's working. It's the relay between the owner and the floor: push a target once, Rally carries it to the whole team and reports back. It already ran live inside a real sales team — not a concept.
We point an AI agent at the dead leads a business already paid for — old inquiries, no-shows, unsold quotes, churned customers rotting in their CRM. The agent re-opens the conversation by SMS, email, and voice, like a friendly team member checking in ("Hey — are you still looking at getting that roof sorted?"), handles replies, overcomes the usual brush-offs, and books the ready ones straight onto the calendar. No ad spend, no new traffic — revenue they already left on the table. Sell it one-off to the cautious buyer as a fast, low-risk win, then upgrade to always-on so every future cold or no-show lead gets revived — that's the recurring slot.
Illustrative, conservative. Replace every number with the client's real figures on the call. No income is guaranteed.
| Step | Conservative assumption | Result |
|---|---|---|
| Dead leads in their CRM | 2,000 | raw material — already paid for |
| Booked appointments | just 2% respond and book | 40 appointments |
| Appointments that close | only 1 in 5 | 8 jobs |
| Average job value | €4,000 (use their real number) | — |
| Recovered revenue | 8 × €4,000 | €32,000 |
| Campaign cost | one-off Defroster | from €2,500 |
| Return | €32,000 on €2,500 | ~13× · pays for itself on the first closed job |
Even if you halve every assumption — 1% book, 1 in 10 close, smaller tickets — it still clears its cost on a single recovered job. That's why it's the easiest "yes" on the whole menu: downside capped at one fee, upside a pile of revenue they'd written off.
A 24/7 AI receptionist on a dedicated number that answers every call in the business's name and voice. It qualifies the caller, then — the part that closes the deal — books the appointment straight onto the calendar during the call and texts the booking link to both the customer and the business, confirmed in seconds. It speaks 14+ languages and switches mid-call the moment the caller does. Spam and scam calls are rejected automatically; every booking and a clean call summary land where the owner already works. And the EU speed edge lands here: the number goes live in days off a one-time KYC bundle.
A conversational AI agent embedded on the website (and pluggable into WhatsApp/Messenger) that greets every visitor, answers their real questions in their own language, qualifies them, and books the appointment or captures the lead on the spot — 24/7, instantly. It hands off to a human when it needs to and drops every conversation and contact into the CRM, so a midnight visitor becomes a booked job instead of a bounce.
We build an AI clone of a specific person — the owner, the founder, or the top closer — trained on how they talk, what they know, and how they sell. It handles inbound conversations across chat, SMS, and voice in that person's voice and style, answers in their words, and books or qualifies on their behalf — so the business's best asset is available to every customer at once, 24/7, without the real person in the chair.
We connect the business's tools and let the work run itself: new lead → instantly tagged, routed, and followed up; appointment booked → reminders and confirmations fire automatically; job done → review request and invoice go out on their own; everything logged in one CRM pipeline. It's the invisible layer that removes manual data entry, repetitive messages, and dropped handoffs — and the connective tissue that ties the other AI deployments together.
Open most pitches with Rally (if they run a sales crew) or the Old Leads Defroster (if they have an old list) — those are the wedge. From there, every deployment above is a slot you fill the tiers with: one for Foundation, two for Growth, the full suite for Full Suite. Anchor on the client's own numbers — one recovered job pays for it — and on the days-not-weeks EU launch speed. Quote in EUR; final number on a call.
You don't need to be technical — Anssar's team builds and runs every system. Quote in EUR. Lead with packages; a one-time project only when it opens the door to a recurring relationship.
Your best buyers are local service businesses where one job is worth real money and a missed call is a real loss:
Your own network and referrals ("who else runs a busy shop that lives on its phone?") · walk in or call local businesses directly · local business groups, chambers, trade associations, networking events · LinkedIn and local Facebook business groups.
Is this a business we'd put our name on? We pass on gambling, lending/interest products, alcohol, tobacco, adult, and anything vice. If it doesn't fit, move on — don't pitch it.
Your goal is to get the owner to say the painful number out loud. Ask, then stop talking and let them sit with it.
"So if you miss even 5 calls a week, and a job is worth €600 — that's €3,000 a week potentially walking to your competitor, just because nobody answered. Our system costs less than a couple of those jobs a month." That sentence is your whole pitch. Once they feel the gap, you stop selling — they start buying.
This is the unfair advantage. The demo sells itself — you just press play and watch their face. Don't describe the AI. Let the owner experience it. After they've said the painful number, say:
"Let me show you exactly what this sounds like — what's the best number to reach you right now?"
Then trigger the AI phone assistant to call the owner's own phone live. They hear a natural agent answer and ask the right qualifying questions · the agent book an appointment onto the calendar during the call · a booking-link text land on their phone seconds later · and — the showstopper — the agent switch languages mid-call (14+ languages). Have it answer in Bosnian, then flip to German or English on request. Owners in a multilingual market go silent, then grin. That's the moment.
Trigger it live on the call, or schedule a 10-minute slot and have Anssar's team stage the demo agent in advance. Either way — the demo closes the deal. You just watch their face change. For an owner who admitted a dead lead list (Q7), add the Defroster angle: "We can take that list and have the AI text and call them back for you — no ad spend — and book the ones still warm."
After the demo lands, keep it to two messages:
"One booking a month it catches pays for the whole thing. Everything after that is profit you were throwing away."
"And you're not waiting months. Because we're in the EU, we don't have the long carrier-approval queue the US has — your number just needs a one-time identity-and-address registration. We can have your AI answering calls in days."
Always lead with packages, not one-time projects. Only take a project when it clearly leads to a retainer ("let's build the site now, then put the AI receptionist on it on a monthly plan"). Anchor high, let them step down. Name the tier that fits their pain, gesture at the one above it, then let them choose which package — not whether. We discount, we never raise.
| What they say | Tier | Why |
|---|---|---|
| "I just need to stop missing calls and have someone follow up." | Foundation | One AI deployment + the basics. The fastest yes. |
| "I'm missing calls AND I want to grow — more leads, ads, content." | Growth | Two AI deployments + ads on one channel + real SEO/content. The default for a busy owner who wants momentum. |
| "I want someone to just run all of my marketing — I don't have time." | Full Suite | You become their outsourced marketing department. Sell to the owner who's drowning and has budget. |
"Try it for 30 days. If it's not for you, you cancel and only pay for the work we've delivered to date. There's no trapped money." That removes the last hesitation.
"Let's get your line set up. I'll need your business name and address to register the number, and the team will have your AI answering calls this week. Want to start on Growth, or keep it simple with Foundation to begin?" — Then stop talking. The next person to speak loses.
Retainers invoiced on the 1st, net-15. Ad spend is the client's money paid straight to Google/Meta — never ours, no interest, no markup (we can front it for a flat service fee if they ask, zero interest). One-time projects are 50% upfront / 50% on delivery. Video is partner-fulfilled — we scope and project-manage, we don't shoot in-house.
Illustrative script, not a transcript. Make it your own — but hold the order: warm up → find the pain → say the money number → live demo → anchor on a package → close.
Rule: don't argue. Agree with the fear, then reframe with a real term. The 30-day trial does most of the heavy lifting — lean on it. Honest rebuttals only — every line is something we can actually back up.
"Fair — so don't commit to a year on faith. Every retainer has a 30-day trial: we start, we ship, and if it's not for you, you cancel and pay only for the work we've already delivered. You're not buying a price tag, you're buying a month of proof. And the entry tier, Foundation, runs €1,500–2,500/mo — one AI deployment plus SEO, social and reporting. If a phone assistant books even a handful of jobs you'd have missed, it's paid for itself."
"Understood. The minimum exists because real marketing needs runway to work — but you're protected on both ends. The first 30 days is a trial you can walk away from, paying only for delivered work. And if you ever need out after that, early exit is 50% of what's left — not the full thing. We'd rather you stay because it's working, not because you're trapped."
"Good — keep what works. We don't need to replace your whole setup on day one. Most owners start us on one thing their current person isn't doing — usually the AI: the phone assistant that books calls 24/7, or reviving their dead lead list. We slot in next to them. If we end up running more over time, great; if not, you've still got a piece nobody else was covering."
"They would, if it were the old robocall stuff. Ours isn't. The phone assistant holds a real conversation, books the appointment during the call, and texts the booking link to the customer and to you. It speaks 14+ languages and switches mid-call if your caller does. Here's the honest part: I'll set up a demo line and you can call it yourself before you pay for anything. Judge it with your own ears."
"You keep it. We don't take your number away — we route the AI behind the number you already have, or run it on a new line alongside it, your call. Nothing about your existing setup gets ripped out. Customers dial the same number; the AI just makes sure no call goes unanswered."
"That's our job, not yours. Everything runs on GoHighLevel — one system our tech side sets up and operates. We need a few things from you to start (your number, your calendar, basic business info) and we handle the rest. You don't install anything or learn new software. For Foundation, the chatbot is live within about 30 days, and a voice line in the EU can go live in days."
"We deliver on GoHighLevel — that's the engine behind the AI, the automations and the reporting, and it's included. For most owners it replaces a pile of tools they were duct-taping together. If you've got a system you genuinely can't leave, tell me what it is and Anssar's side will tell you straight whether we connect to it or run alongside it. We won't promise an integration we can't actually build."
"Yes. The phone assistant speaks 14+ languages and switches language mid-call — so a caller can start in Bosnian and shift to German or English and it follows. That's a real edge here, where one business serves customers in several languages. Content and chat we handle in your language too."
"You do — and that's the honest, clean way. Ad spend is your money and it goes straight to Google or Meta, not through us. We manage the campaigns; you own the budget and you see exactly where every euro goes. If you'd rather we front the spend to simplify billing, we can — for a flat service fee, no interest. Either way there's no markup hidden in your ad budget."
"Then you're not stuck. I won't promise you X leads — anyone who guarantees a number is lying to you. What I'll promise is the 30-day trial: we do the work, you see the real results, and if it's not landing you cancel and pay only for what we delivered. After that, quarterly reviews (or monthly reporting on Foundation) mean we adjust based on what's actually happening. We earn the next month every month."
"You can — a good marketing hire is a salary plus tax plus tools, and they're one person who's decent at one thing. With us you get the AI builds, SEO, ads, content and web from one team and one point of contact, for less than that salary, and you can leave after the trial. A hire is a year-long commitment before you know if they're any good. We're a month."
"Most owners have — that's why we sell the way we do. No fake testimonials, no borrowed logos, no 'trusted by' wall, no guarantees we can't keep. Anssar is a PhD engineer and builder who runs the delivery himself. The 30-day trial means you don't take our word for any of it — you watch us ship for a month and decide. If the last agency had offered you that, you wouldn't have been burned."
Foundation: chatbot/AI deployment live within ~30 days; an EU inbound voice number can be live in days (one KYC bundle), not the multi-week US process. Growth: two deployments + ads + content, most stood up in the first month, ads on once the account and tracking are set. Full Suite: the most setup, phased over the first weeks with a dedicated strategist. We tell you the real timeline per build, not a fantasy.
The AI phone assistant speaks 14+ languages and switches language mid-call. Chat and content we deliver in your language.
Your phone number (or the OK to set up a new line), your calendar so the AI can book into it, basic business info (services, hours, pricing, FAQs the AI should know), access to your website/social if we're running those, and one point of contact. No software to install.
Every client gets a single point of contact (Foundation and up). Growth adds a quarterly strategy review; Full Suite adds a dedicated strategist and a weekly call. You're never chasing five different people.
Yes. The AI runs behind your existing number or on a new line beside it — your choice. You don't lose your number.
Yes, but honestly: video is partner-fulfilled. We scope it, project-manage it and deliver it through a production partner — we don't shoot it in-house, and we won't pretend we do.
No — and be wary of anyone who does. We guarantee the work, a 30-day trial to prove it, and regular reviews to keep improving it. Honest beats a promise we'd have to break.
Straight to Google/Meta — it's your budget, no markup. Optional halal-compliant fronting is a flat fee, no interest if you want us to handle the billing.
Keep it simple for the owner. They just said yes — make the next steps feel easy, not like a second sales process.
Confirm the package (Foundation / Growth / Full Suite) or the one-time project, the EUR price, and that the 30-day trial is understood. Retainers invoice on the 1st, net-15. Projects are 50% upfront, 50% on delivery — the upfront is what kicks off the build.
Anssar's side creates the client as a dedicated GHL subaccount — the home for everything: the AI, CRM, automations and reporting. The client doesn't manage it; we do. This is the moment the build actually starts.
The few things from the FAQ: phone number (or go-ahead for a new line), calendar access, business info (services, hours, pricing, FAQs for the AI to learn), website/social access if in scope, and the named point of contact. A 15-minute call usually gets all of it.
Stand up the lead AI deployment (phone assistant / chatbot / clone / automation), book it into their calendar, and wire the booking-link texts. In the EU, the voice number can be live in days once KYC clears. This is the first thing they see working — lead with it.
SEO audit and setup, social channels, content, and — for Growth/Full Suite — ads (once their budget and tracking are connected, spend going straight to the platform). Phased over the first weeks, not all in one day.
Foundation: chatbot live within ~30 days, monthly analytics report. Growth: quarterly strategy review. Full Suite: weekly call and a custom dashboard. The trial clock means the first 30 days has to show real, visible work — so we front-load what they can see and feel.
EU voice line: days (KYC bundle). · Foundation chatbot/AI: ~30 days. · Ads: live once their budget and tracking are connected — usually inside the first couple weeks. · Full Suite: the most moving parts, phased, a dedicated strategist runs the rollout. Don't oversell the speed. Underpromise the timeline, then beat it — that's how the second month sells itself.
Quote EUR in Bosnia/EU. USD is the US-market equivalent (the higher US-market range) for context. Every retainer tier includes everything in the tier below it. Lead with the anchor; the floor is the discount-to-close.
| Package | EUR / month | USD / month | Min term | Headline inclusions |
|---|---|---|---|---|
| Foundation | €2,500 anchor · €1,500 floor | $2,000–3,500 | 3 months | 1 AI deployment · basic SEO · social on 2 platforms · monthly report · single contact |
| Growth | €6,000 anchor · €3,500 floor | $5,000–8,000 | 6 months | + 2nd AI deployment · active SEO · ads on 1 channel · 4 content/mo · 3–5 email flows · quarterly review |
| Full Suite (CMO) | €14,000 anchor · €8,000 floor | $12,000–20,000 | 12 months | + full AI suite · multi-channel ads · 8+ content/mo · brand refresh · dedicated strategist · weekly call · dashboard |
| Project | Price (EUR) | Terms |
|---|---|---|
| Website design + build | €18,000 anchor · €3,500 floor | 50% upfront, 50% on delivery. Always aim it toward a recurring follow-on. |
| Branding package | €7,000 anchor · €2,000 floor | |
| AI deployment (standalone) | €5,500 anchor · €2,000 floor | |
| Marketing materials suite | €5,500 anchor · €1,500 floor | |
| Discovery / strategy sprint | €3,500 anchor · €1,500 floor |
On every retainer. Cancel within 30 days, pay only for work delivered to date.
50% of the remaining commitment.
Client's money, straight to the platforms. Optional fronting = flat fee, no interest.
Retainers: 1st of month, net-15. Projects: 50/50.
Prices are starting ranges — the final number is scoped on a call. We discount, we never raise: anchor high, map pain to the tier, let them step down.
That's the whole game. Packages first, EUR in your market, "live in days" as your edge, the 30-day trial to kill the last fear. Questions on a build, a quote, or a deal — bring it to the team.
Team contact: info@3sixty5marketing.com
